What exactly is DM?
You are using Direct Marketing (DM) every time you purchase goods or request information in response to receiving marketing information from an organisation about the product or service.
Companies use direct marketing to contact you with information about products and services that you may be interested in, and in a way which most suits your lifestyle.
Covering everything from online marketing, interactive television and text messages, to inserts, direct mail and product demonstrations in your local supermarket - direct marketing is there to supply you with information, provide a service or enable you to buy the goods that you want in the quickest and easiest way possible, while providing you with value for money.
How can the DMA help?Ask Us
For answers to some of the most common questions you might have about direct marketing, please visit our FAQs page or refer to the Glossary. If you have a specific question not covered here, then you can also Ask Us.
