The son

Daniel

Daniel lives with his friend in a two bedroom flat and is now well established in his career as a project manager. He has a hectic life, balancing his time between his job, his demanding social life and his love of sport.

He regularly buys tickets and new products from his favourite football team's website after being advised about the latest merchandise from email newsletters. He doesn't have the time to hunt down the best nights going on around town, but likes to organise nights out with his mates, so he makes use of text alerts from his local pub. These keep him informed about up coming events and, as a member of the Ministry of Sound, he is kept informed of club events via personalised mailings.