Enterprising pupils from three UK secondary schools have been selected as winners at the national finals of the first ever Young Direct Marketing Awards (YDMA), organised by the Direct Marketing Association (DMA) and held recently at The Magic Circle Headquarters in London.
The DMA Young Direct Marketing Awards
The Young Direct Marketing Awards are run by the DMA and invite students to devise a direct marketing campaign and produce a direct mail piece for one of three charities: Macmillan Cancer Relief; PDSA and the Woodland Trust.
Direct Marketing Industry Launches New Campaign to Regain Consumer Trust
The Direct Marketing Association (DMA) has today kicked-off a major new campaign to address growing public concern over ‘junk mail’ and ‘telemarketing calls’ beginning with the launch of the DMA’s first Consumer Charter and a new consumer website. The long-term campaign has been developed following extensive public consultation with the aim of helping the public to control the direct marketing they receive, educate them on legal safeguards and better protect them from bad practice.
The DMA is constantly working to improve industry standards and address issues that are affecting your experience of direct marketing. It is in everyone’s interest that you only receive the services and offers that you want. Here are a few ways you can make DM work for you…
Hopefully you’ll find the answers to all your questions here.
The answers to your questions
But if there’s anything we haven’t covered, you can simply Ask Us.
We’re not the only people who want you to get the most out of DM, there’s a whole world of useful websites that are there to help.
More helpful websites
The Mailing Preference Service (MPS)
If you are receiving unwanted marketing mailings from a specific organisation you can contact them directly and ask them to stop sending you information – they are legally obliged to do this.
If you want to stop receiving all unsolicited direct mail you can register with the Mailing Preference Service. This helps stop up to 95% of addressed direct mail.
The Telephone Preference Service (TPS)
If you are receiving unwanted calls from a specific organisation you can contact them directly and ask them to stop calling you – they are legally obliged to do this.
If you want to stop receiving all unsolicited telemarketing calls you can register with the Telephone Preference Service.
The Fax Preference Service (FPS)
The Fax Preference Service can help you stop unsolicited sales and marketing faxes
From taking care of your weekly shop, to helping you book that trip to the sun, DM can be incredibly effective at saving you time and money.
We’ve brought together a group of real people at different stages of their lives, to create a fictional DM Family.
This family consists of a grandparent, a married couple, a son in his mid 20s and a daughter in her late teens. Take a look at how the DM Family have benefited from using DM recently. You might be surprised how useful it can be.
You are using Direct Marketing (DM) every time you purchase goods or request information in response to receiving marketing information from an organisation about the product or service.
Companies use direct marketing to contact you with information about products and services that you may be interested in, and in a way which most suits your lifestyle.
Covering everything from online marketing, interactive television and text messages, to inserts, direct mail and product demonstrations in your local supermarket – direct marketing is there to supply you with information, provide a service or enable you to buy the goods that you want in the quickest and easiest way possible, while providing you with value for money.
How can the DMA help?
For answers to some of the most common questions you might have about direct marketing, please visit our FAQs page or refer to the Glossary. If you have a specific question not covered here, then you can also Ask Us.